Mr. JJ Lee (JongJin Lee) is an entrepreneurial leader with over 20 years of experience in the global education, specializing in B2B and B2C sales, market, and business development. He has built and managed numerous partnerships with resellers and distributors worldwide, driving growth in publishing, e-learning, overseas study and digital transformation projects.

 

JJ has held senior leadership roles, including Country Manager at McGraw-Hill Education Korea and APAC Sales Director at Rosetta Stone, leading regional expansion and delivering consistent revenue growth. Currently serving as Country Manager at EC English, he oversees sales, marketing, and global recruitment, working closely with over 70 partner agencies.

 

Fluent in Korean, English, and French, JJ graduated from Yonsei University with a degree in Economics. With his cross-cultural communication and resource integration skills, he is dedicated to creating solutions that combine educational value with identity configuration for global families, helping clients achieve long-term and stable development in cross-border education and international identity planning.